These days, when Apple is mentioned, most people conjure up images of the sleekly designed technology created by one of the world’s most influential tech giants, not the humble fruit whose sole mission is to keep you from seeing the doctor.
Apple has created a following of unwavering brand-loyal technophiles. Over the last decade has been at the forefront of innovation in the personal tech sector, from products like the iPhone or Macs to services like Apple Music or iCloud. While that is all true, Apple has been a company to follow. We want to know: Is it good to invest in Apple stock in 2025? Recent market signals have been wavering of late. Apple has posted strong results lately with good revenue, EPS, and returns. The problem is that the stock has slid 18 to 20 percent year-to-date. We will take a look at Apple’s performance, review what analysts have to say, pros and cons, and dive into Saudi considerations.
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The Pros and Cons of Investing in Apple Stock
With many investors asking the question, “Is it good to invest in Apple stock in 2025? We are going to help find answers, using a direct comparison of the company’s strengths and current challenges.
| Pros | Cons |
| Strong ecosystem
With over 2.3 billion active Apple devices shows brand loyalty and recurring revenue across hardware and services. |
Slower AI Development
Apple’s AI announcements at WWDC 2025 were viewed as underwhelming. Investors have concerns that it is falling behind its competitors. |
| Robust Financials
Apple has massive cash reserves, consistent dividends, and aggressive share buybacks, making Apple a long-term value stock. |
Heavy reliance on China
Apple’s manufacturing and sales are closely tied to China, making it vulnerable to tariffs, regulations, and geopolitical risk. |
| Analyst Confidence
Even with the recent stock dips, many analysts would still advise you to buy Apple stock, as this is based on resilience and potential upside. |
Lack of major innovation
Recent product updates have been incremental rather than groundbreaking, leading to a lack of excitement for investors. |
We are seeing that Apple still offers financial strength and brand power, but it must answer questions about innovation and risk. That leads us to “Is it good to invest in Apple stock today?” Well, that is completely dependent on whether your focus is on long-term stability or fast-moving tech growth.
Apple’s Stock Performance: Is It Good to Invest in Apple Stock Based on the Numbers?
We need to look at the data to answer the question, “Is it good to invest in Apple stock?” No matter where you are in your investing journey, the numbers will always tell us the truth about a company. We will start with the most recent data.
2025 performance snapshot, year-to-date. While it is performing the worst out of the “Magnificent Seven” mega caps, wth a decline of 20%, it is not all doom and gloom, as it is up about 4% over the last year.
While Global markets experienced a correction in April due to trade-related volatility, this did not help Apple, whose stock decline aligns with broader tech pressure. The tariffs imposed on China by the US have affected the manufacturing processes and, subsequently, the revenue.
Long-term returns, over the last decade, Apple has delivered a total of around 590%, roughly 21% annualized, which is almost double the return of the S&P 500’s 11%. When we take a look at the last 20 years, the returns have been even more impressive, delivering a mind-blowing 18,000% total return for early investors.
Sadly, most of us did not get in early, and some of us were likely children. Let’s look at what this all means to us, starting with fresh-faced investors. The dip in the stock may provide a great entry point into the market when compared to the historical highs. Apple has a great track record, which suggests strong resilience, if you have the time to wait for market recovery.
For the more seasoned investors among us, you may want to watch how Apple handles its slower AI rollout and its reaction to macro pressure. If you have faith that Apple will rebound, the returns will be worth the wait, but just be warned, timing is everything.
So that begs the question: Is it good to invest in Apple stock? In the short term, the volatility and underperformance make it a risky investment. In the Long-term Apple’s consistent track record suggests a durable upside. So, to answer the question, it depends on your strategy whether you are looking for stability and compound growth or chasing quick gains.
How Apple’s Innovation and Market Position Affect Investment Potential
The key drivers when asking “Is it good to invest in Apple stock?” would be innovation and market dominance. We will have a look at Apple’s product strategy and how it positions itself in the market.
Innovation: cautious but consistent.
When it comes to innovations, Apple isn’t always at the forefront, but rather refines existing ideas and focuses on user experience. Which brings us to the issue investors are concerned about, AI.
Apple Intelligence and AI, June 2025. Apple rolled out “Apple Intelligence,” a privacy-focused approach to AI. Apple is taking a slower, more integrated approach to AI, unlike its competitors at Google and Microsoft, who are moving at a rapid pace headlong into the AI space. The lack of a dramatic reveal has shaken some investors; this could be the reason for the dip in stock prices.
Vision pro and long-term strategy. The Vision Pro is Apple’s mixed reality headset. The sales have been underwhelming, after shipping only 400,00, production was paused in early 2025. They are set to release a more affordable version by the end of this year, which shows Apple is playing a long game.
Market Position: A Global Leader with Sable Foundations
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- Loyal User Base, Apple users are fiercely loyal, with 2.3 billion Active devices globally, they keep their users inside their closed ecosystem. From iPhones to Macs and services like Apple Music and iCloud, even Apple TV.
- Strong Services Growth, Apple services are now making up nearly 25% of the total revenue, so if the hardware isn’t growing, the services offer reliable, recurring income.
- Brand Trust and Integration, the reason the user experience is so good, is likely due to its closed system and tight control. Apple designs its hardware, software, and services in-house.
Apple may not offer the mile-a-second thrill that some other tech companies offer, but for those who value stability, growth, and global reach, this may be the company for you, which is why so many will say yes when asked if it is still good to invest in Apple stock.
Is It Good to Invest in Apple Stock? Insights from Analysts and Experts
You are not alone in wondering “if it is good to invest in Apple stock.” Investors, financial experts, and analysts have been watching the markets closely after the dip in the company’s stock. Here is a look at what experts are saying.
Analysts in 2025 have made a few observations.
Major firms and several top analysts still have a positive outlook on the company.
- Bank of America still maintains a “Buy” rating for the company with a target price of $235. This is due to the loyal and massive user base, which continues to bring in revenue, and the integrated privacy-led AI features.
- Goldman Sachs and Wedbush also maintain a rating of “Buy” as they are expecting up to 20 to 30% growth, due to Apple’s closed ecosystem and its potential recovery within the tech sector.
Some experts are still not convinced, though, and are waiting to see how things progress. UBS and CFRA have opted rather to downgrade to “Hold.” This is due to the high stock valuation, which is due to the delays in the AI rollout and WWDC events that left the market underwhelmed.
Platforms like MarketBeat and TipRanks hold Apple as a “Moderate Buy”. Assuming the company’s AI and services investments begin to show results, most analysts estimate a growth rate of 12 to 18% for the next year.
Let’s have a look at what Apple’s largest institutional investor, Berkshire Hathaway’s Warren Buffett, has to say. Buffett praises CEO Tim Cook at Berkshire’s annual meeting, saying that he is one of the best leaders he (Buffett) has ever worked with. With this said, Berkshire Hathaway has recently reduced its stake in the company, but still remains highly supportive. Long-term investors still trust Apple’s leadership and their business model, despite the short-term dip.
What does this mean for you?
If you are a cautious investor, Apple offers long-term stability, a loyal customer base, and strong recurring revenue from Apple services like iCloud, Apple Music, and Apple TV. If you are looking for rapid growth, this may not be the best option for you as the market dips may take a little while to recover.
If you are investing from Saudi Arabia, you may need to consider a few additional factors such as exchange rate, currency conversion, global market trends, and whether this investment suits your personal investment goals.
Investing through Gamma Assets
If you are situated in Saudi Arabia or any foreign country and keen to dip your toes in the waters of international stocks, Gamma Assets offers a practical way to get you started. The Gamma Platform allows you to invest in real estate-backed opportunities from as little as 500 SAR, helping you diversify your portfolio with ease. While Gamma Assets doesn’t currently offer Apple Stocks, its model helps new investors get a foot in the door and get used to the process of smart, affordable investment. It is a great starting point for new investors.
More topics can be read on the Gamma blog
FAQ
What are the considerations for Saudi investors looking to invest in Apple Inc.?
Saudi investors should keep an eye on the currency exchange rates, feed for international trading, along with access to the U.S stock markets. It is important to research how global market shifts could affect your investment.
How can one assess the performance and risk of investing in international tech stocks from Saudi Arabia?
A constant review of Apple’s financial performance, stay up to date with analyst reviews, and recent news. International events, for example, the trade tariffs implemented by the Trump administration, may have an impact on stock prices and performance.
Are there any Shariah compliance concerns with investing in companies like Apple?
Even though Apple isn’t officially certified, many investors consider Apple generally acceptable. It would be advisable that you speak with a qualified advisor or look into screened investment options if full Shariah compliance is important to you and your goals.
The answer to the question “Is it good to invest in Apple stock?” is that investing currently seems to be a little bit of a leap of faith and goodwill. Apple has an incredible history and a band of loyal supporters, along with an ecosystem, meaning a constant source of revenue. While the chips might be down at the moment for the tech goliath, due to the slow rollout of AI and global events impacting production, there is every indication that it will recover. With that being said, investing is a wildly personal choice. Apple provides an easier entry currently for those who are longing for a long-term investment and can ride out this period of instability. It is vital to do your homework, watch the trends, follow global events, and ensure that you are meeting your financial goals and risk tolerance.
